About us

Wilde & King champion British heritage with a contemporary twist by drawing inspiration from traditional styles and refining them to meet the demands of modern life. Whether you're out in town, a village or the countryside, our garments offer both classic charm and modern practicality, reflecting a timeless yet forward-thinking British aesthetic.

Heritage

A man leaning against a tree, wearing a Wilde & King fleece

We celebrate traditional British heritage, appealing to all generations. Our designs bridge the gap between country and town, offering timeless pieces perfect for both a country walk and a Sunday pub lunch.Thanks to care and attention from design to delivery, our clothes offer a premium feel and timeless look, capturing the essence of British tradition with a nod to contemporary life.

British Craftmanship

We proudly showcase the best of British craftsmanship. Our waxed jackets are made in Britain, using high-quality waxed cotton from Halley Stevenson, a company with a rich heritage dating back to 1864. This collaboration allows us to create jackets that are both functional and steeped in history.Our other products are designed in Britain with the same commitment to quality and craftsmanship.

A man in a cap and Wilde & King waterproof jacket

The Difference is in the Details

We believe that details make all the difference. From our specially designed tartan lining to the branding on trims, every garment is crafted with thoughtful touches. These small yet significant details reflect our commitment to quality and style. Our dedication to craftsmanship ensures that each piece embodies the essence of British heritage while offering a unique and timeless appeal.

Brushed Cotton Tartan Lining inspired by the Mackinnon, also featuring an internal chest pocket

Wilde & King waxed jacket with water droplets and brass buttons

Comfortable and refined soft Corduroy Collar with a hidden strap

Black quilted jacket with plaid lining and a Wilde & King label

Full-length metal zip and popper closure, featuring a leather zip puller with our iconic pheasant logo

Close-up of a green fleece sleeve with an elastic cuff

Elasticated cuffs for comfort and warmth, keeping out unwanted drafts

Diamond quilted shoulder panels and elbow pads for durability and a touch of sophistication

Pheasant logo folded label, showcasing a touch of heritage

If you want to learn more, or have any questions, please get in touch. We'd love to chat, and our support team are always on hand to help. Whether you're curious about our products, need assistance, or just want to share your own countryside stories, we’re here for you.